Ten practices. One playbook.

We draft and negotiate playing contracts, transfer and loan agreements, agency and management retainers, and release terms.

We structure sponsorship and endorsement deals — deliverables, exclusivity, image rights, morality clauses and termination — so both sides know what they bought.

We advise on packaging, tendering and licensing media rights across broadcast, streaming and digital clips, and on production and distribution agreements.

We act in contract, selection, eligibility and disciplinary disputes before national federations, sports tribunals, arbitral bodies and the courts.

We advise on anti-doping obligations and represent athletes in proceedings, and support clubs and events on integrity, safeguarding and codes of conduct.

We set up leagues and franchises: ownership structures, participation agreements, governance documents and regulatory filings.

We register and protect trademarks, personality and image rights, and merchandising programmes, and act against infringement.

We draft and review the commercial agreements behind any business — services, supply, venue, technology and partnership contracts.

We advise on fundraising, share purchases, joint ventures and shareholder arrangements for sports businesses and commercial clients.

We advise esports teams, players and organisers on contracts, tournament terms, sponsorship and the regulatory position on online gaming.